MARKETING AUDITS, SETUP and implementation

DIGITAL SETUP Services

Search Engine Optimization

Acquire highly qualified leads by showing up in their search results. Ignite will be responsible for improving your rankings on a variety of keywords, converting traffic on landing pages, and delivering transparent operations updates. We execute the highest SEO standards and follow a process to get you consistently ranked to drive in highly qualified leads. We start with the assessment listed above and captain the execution. Each month we implement the following tactics:

• Create and syndicate content to credible websites with dofollow backlinks
• Audit your website, homepage, content, and link profile and make improvements
• Create new content for your website and update existing content
• Monthly reporting detailing the work we have done, rankings, metrics and analytics
• Decision making matrix and adjustments based on “cost per acquisition”

Advertising and PPC

Generate highly qualified and targeted leads by running search engine advertisements that drive traffic to lead capture landing pages. You need to show up on search results when your customers seek a solution to the problems you solve. Pay Per Click (PPC) ads are a quick way to show up on the first pages of search results to generate leads. This service includes the assessment above and:

• Create advertising copy and manage ad spend
• Conversion funnels structure and design
• Create landing pages for lead capture and additional qualification data
• Create “form-gate content”
• Monthly reporting detailing the work we have done, metrics and analytics
• Decision making matrix and adjustments based on “cost per acquisition”

Email Automation

Your email database is a highly targeted and qualified lead source to convert into revenue. They are opted into your communication channel and willing to read your emails. Constant communication with valuable content will move readers to your website. Ignite will create email drip campaigns that drive traffic to phone calls, free trials, purchases and other acquisition types. This service includes:

• Content for bi-weekly email blasts
• Conversion funnel structure
• Tracking metrics with analytics

Social Media

Use Facebook, Instagram and LinkedIn to communicate with your following, reach new prospects, and drive traffic to your website. Social Media is a public relations tool that can be leveraged for lead generation, growing a database, and sales. Our goal here is to funnel traffic to a landing page and convert prospects. This package includes the following monthly services for two social media channels:

• Target market positioning, tone, context and messaging guidelines
• Content calendar for posting 5 days per week
• Conversion funnel structure and KPI guidelines
• 5-10 weekly posts per channel
• Source material, coordinate with creative team and schedule posts
• Community interaction with messages, comments, and delete spam
• Trackable UTM codes to measure click through rates and conversion rates
• Iterate based on analytics/ insights
• Direct traffic to landing pages and capture email

Conversion Funnel Design

We will design a bespoke conversion funnel to help you control your website traffic. Designing an effective conversion funnel is both an art and a science – focusing on your consumer’s purchase process and optimal value exchange. We create the copy, schemes, flows and value exchanges based on your offerings. Our funnels are based on key performance indicators that help keep costs down. This conversion funnel can be implemented by your marketing manager or you can retain Ignite to execute and monitor the results. This service includes:

• Target market positioning for 2 segments
• Design conversion funnel with recommendations for top, middle and bottom tiers
• Pick two traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)
• Design 1 short-form and 1 long-form landing page
• Create basic email drip sequence
• Define metrics to follow

Offline Services

Public Relations

PR tactics help you stand out, establish authority and credibility, drive traffic to websites, and generate qualified leads. Developing an irresistible presence creates opportunities to reach new prospects, build trust, and turn them into customers. Your leads will eagerly await your communication and respond to your promotions. This monthly service includes:

• Strategic communications plan to approach media platforms
• Press outreach strategies with press releases, syndication, contributing author opportunities, requests for experts
• Press coordination to book interviews, prepare talking points, and speaking engagements
• Content creation that is SEO optimized and syndicated to industry specific websites

B2B Sales

Your sales team is your biggest asset, driving new business and upselling current clients to reach annual goals. It is vital you have a system in place for initial conversations, follow-up and upsells to convert traffic while it is hot. Once a lead opts into learning more about the service offering, your salesmen have a short amount of time to convert the lead into a sale, with a significant decrease as time goes by. This service includes:

• Sales Process Audit (Opening, Qualifying and Closing)
• Lead Generation Audit (Identifying prospects, capturing data, outreach, follow up)
• Pipeline structure to ensure follow up and follow through
• Cold Call + Voicemail Scripts
• Opening techniques that build rapport
• Qualifying techniques and tactics shorten sales cycles
• Probing questions to ask prospects throughout the sale cycle
• Low cost ways to personalize and customize the "positioning" of your product to your prospect
• CRM tactic recommendations
• Tactics for getting referrals
• Note: We can also set up your Salesforce and Hubspot

Trade Shows

Industry specific events are a traffic source for qualified prospects new sales cycles. But too often businesses leave the success of the show to chance, hoping people will come to their booth. Our proactive process for trade show activation starts three months prior to the evet, where we contact prospects and pre-arrange meetings at the event. Then we structure event specific promotions to offer during the meetings at the booth. We also create and implement a follow-up process to close any loose-end sales conversations. This service includes:

• Pre-show phone call script and mailer to arrange meetings at show
• Pre-show press release draft and circulation
• Brochure with reviews, comparison chart, price list and promotion
• Five branded polo shirts
• Trackable UTM codes to measure click through rates and conversion rates
• Follow up system for potential orders and data collection

Trade Shows Advanced

In addition to pre-conference outreach, you can increase the chances of meeting with your prospects and closing a deal by hosting a dinner near the conference. This dinner will be a special invite-only event for your prospects, and can range from an exclusive dinner party to a foot-massage party with champagne. At this gathering we will have product demos and your team will be there to speak with the buyers, arrange follow up meetings and collect orders. The scope of the gathering will depend on your budget. This package includes:

• Basic Trade Show Package Above
• Dinner production, coordination and follow up
• Pre-show outreach to sales prospects and on-site activation