My first $1M Month

Challenge: Mycube Safe launched a home safe product line with 5 core products and accessories. The prices ranged from $400-$1500. 

Solution: In the first 3 years the we generated $15 million in revenue and 20,000 customers. We spent $6 million on advertising, and developed creative assets from 50 independent creators and 2 professional lifestyle shoots. We increased the average order value to $700, attachment rate to 1:1, and our emails and SMS earned $2.5 million.

Learnings: Ecommerce marketing funnels must include attention grabbing ads, educational product pages, and compelling offers. The job of the marketing team is to gradually improve each element of the funnel. Create and test hundreds of ads for Meta and Google until you find the best creative that hooks and holds your target market. Optimize and remove friction from each part of your product pages and shopping carts so customers can easily make a purchase. Test compelling offers to convert more hesitant buyers. Overall, make sure your perceived value is greater than the perceived cost.