Notable Keynotes and seminars:
SXSW 2016 - South by Southwest, Austin, TX
The Indus Entrepreneur SoCal - Orange County, CA
University of California, Los Angeles, CA
California State University, Los Angeles, CA
California State University, Dominguez Hills, CA
California State University, Northridge, CA
STEM Academy - Hollywood, CA
Circle of Change Leadership Conference - Los Angeles, CA
Communities in Schools - Los Angeles, CA
Valley Nonprofit Resources - Northridge, CA
Youth Business Alliance - Los Angeles, CA
MENA Angel Investors Summit, Bahrain
American Chamber of Commerce, Abu Dhabi
Millennium Campus Network, Morocco
American University of Sharjah, UAE
Dubai Business Women Council
Sharjah Entrepreneurship Center, Sheera
Tech Valley Abbottabad, Pakistan
The Indus Entrepreneur, Dubai
The U.S. Embassy, Pakistan
available seminar topics:
Quick Draw Marketing
"Quick Draw Marketing. YEEHAW!" The land of online marketing is the new Wild West. All pioneers have an equal opportunity to strike gold with the right tools and systems when mining this new territory. Whether you are testing a startup idea or scaling your current business, online marketing is the only hard-data-driven tactic for wrangling new customers and revenue. This interactive workshop will cover sales funnels, search engine and social media advertising, re-targeting and automation. Learn from a Los Angeles cowboy who has managed national advertising budgets and marketing campaigns for a variety of products and services.
Recording from TiE Southern California
Sizzle from SXSW Austin Texas
Aggressive Startup Tactics
"Aggressive Startup Tactics" is an interactive workshop on how to build a product, make money and raise funding. Time is against us when starting a company. The sooner we can "get to market" and find our "product-market fit" the sooner we can raise our first seed round of funding. We will cover the agile method for lean product development, business model generation, growth hacking tactics, how to create a competitive advantage, pricing strategies and fundraising. The audience will finish their list of user stories, a business model canvas, SWOT analysis, Relationship Action Plan, advertising copy, pricing survey, and pitch decks.
Recording from Sheraa Sharjah
The Mentor Chain: Professional Relationships for Career Growth
"The Mentor Chain: Professional Relationships for Career Growth" is an overview of how to find and get the most out of mentor relationships. Entrepreneurs and leaders know why mentoring is important, but lack a systematic focus for choosing a good match. Learn specific methods for finding a professional mentor/ mentee, what to look for, problems to expect and questions to ask. The audience will also receive Mentor Matchmaker's worksheet on how to build a relationship that achieves career goals.
The Mentor Chain Sizzle
The Mentor Chain - Full workshop recording
Short video hype about the "Mentor Chain" workshops at the DBWC at the Dubai Chamber of commerce. All female entrepreneur audience. Emphasis on interactive workshop and audience participation with each other.
Quickly Capture the American Market - Power and prestige while making your first million in America.
The US imports $27 Billion of technology services from India each year. Expanding into America is fast, creates new streams of revenue, and gives you prestige over your competition. Here is an opportunity to leverage the technology you already built to capture the American market buying technology from India.
Infosys, Zomato, and Zoho leveraged their existing assets for a low-cost expansion into America. They all had tremendous sales growth and acquired brilliant minds for innovation; and Zomato received significant financing. American companies like IBM, Vodafone, Telstra, and BestBuy all outsource their back office to India. Take advantage of this open channel and growing wave.
Learn how to access American buyers, distributors, decision makers, investors, government agencies, newspapers and celebrities in an interactive workshop with multi-national marketing consultant, Brian Frankel. Mr. Frankel works with CEO’s and General Managers in the USA and UAE for market expansion, foreign investment, marketing and business development. His clients include Coca Cola, Creative Artists Agency and MySpace.
This high-impact strategy seminar will focus on sales and marketing tactics for acquiring your first 10 American customers. During the workshop you will learn how to market your business, where to meet decision makers, how to capture market share, how to differentiate yourself, and where to source talent. You will benefit from new customers, increased cash flow, and first mover advantage over your competitors.
"Public and Private Partnerships" is workshop on how to create joint ventures that positively impact the community while generating revenue. Businesses are expected to use their resources for social responsibility and stay revenue focused, however, they lack the system for doing so. Based on his experience starting the non-profit, Mentor Matchmaker Foundation, Brian teaches specific methods to deliver value to the community, engage your staff and recruit key stakeholders to create lasting change. Participants receive trigger-ready tactics to create their own social initiatives, how to effectively partner with a local organization and how to translate their efforts into revenue.
Lead Generation Training
Lead generation requires a speed-to-revenue mindset, fail-fast hustle and sales outlook. Your marketing manager’s success will be attributed to tactics based on growth hacking, data-driven decision making and user-centric development. My interactive, one-on-one, training will review lead generation tactics to quickly generate prospective customers. Training includes one orientation (2 hours), five coaching sessions (1 hour) and a guidebook that covers the following tactics:
- Conversion funnels for immediate feedback and gaining traction
- Target market maps for understanding consumers' deepest desires, wants, fears and purchase processes
- Recipes to attack customer problems with form-gate content that’s personalized to our target market and presents solutions to their questions and problems
- Tools to keep track of competition, alternative solutions, partners and trends
- Decision making matrix for asset allocation and prioritizing funnels
- Find shortcuts by partnering with external experts who are solving similar challenges
- Using cross-fertilization of ideas to get a fresh outlook on lead generation
- Learn where lead generation fits into and improves the sales cycle
The marketing manager will apply these learnings directly to their projects during our trainings. The training will NOT be a boring lecture, it is a "get work done" while learning engagement. The coaching sessions ensure accountability and can take place at the office or over Skype.